- Brad, Co-Founder
4Front Services began with a single ute, a set of tools and one simple rule, do it once, do it right.
Matt started as a one-man refrigeration mechanic, building a reputation for quality and reliability across Tasmania. His no-shortcuts attitude became the foundation for what would become 4Front Services, a leader in refrigeration, electrical and air conditioning solutions across Tasmania.
Meanwhile, Brad was forging his path as an electrician. Their dad made it clear:
I don’t care what you do, but you’re getting a job.”
That old-school work ethic stuck. It shaped everything the brothers touched with honest work and the belief that showing up matters more than showing off.
When Matt needed a sparky for growing refrigeration work, he called Brad.
“He asked if I wanted to join him. I had no idea what business was about, but I said yes. Sometimes you just start and figure it out later.”
Soon, Beau joined the crew, another mate who couldn’t ignore the pull of building something bigger. Together, they formed Coad & Co, taking on refrigeration and electrical projects across Tasmania.
Then came Mark, the business mind who could see potential where others saw chaos. Over free pies and scraps of paper at the wholesaler, a new idea took shape which was 4Front Services.
“Four of us, all in. We wanted to be at the forefront of the industry, not just another name on a van.”
Their first office? Their dad’s old chook shed.
“That’s where the chooks went before becoming fertiliser,” Brad laughs. “The smell was something else.”
Mateship, grit and an unshakable drive to build Tasmania’s most customer-focused trade service.
Mateship, grit and an unshakable drive to build Tasmania’s most customer-focused trade service.
As 4Front Services expanded to seventeen staff, utes everywhere, projects rolling in, the team realised that growth alone doesn’t equal success.
Our accountant looked us in the eye and said, ‘If you keep doing the same thing, you’ll get the same results.’ That one stuck with me.”
That moment became a turning point. 4Front shifted from muscle to mindset and from just doing the work to mastering how the business worked.
When the industry got tougher, Brad and the team didn’t just double down on hard work, they doubled down on learning.
We realised we didn’t know what we didn’t know,” Brad says. “So we asked for help. We found mentors, invested in professional development and built systems that actually worked.”
Now, education is woven into everything 4Front does:
4Front Services isn’t just about tools and trades, it’s about building people.
Tradies think they’ve got to know it all,” Brad says. “But the smartest thing you can do is surround yourself with people who lift you higher. You can’t build something great alone.”
From a tin shed in Margate to a business redefining customer experience across Tasmania, 4Front Services has stayed true to its vision.
It’s not about being the biggest, it’s about being the best at what matters most: delivering quality work and dream outcomes that genuinely make life easier for every customer.
As Tasmania’s trusted name in refrigeration, electrical, and air conditioning services, 4Front continues to lead the way through innovation, learning and genuine care.
“Winning’s easy,” Brad says. “Just do what 99% of people won’t, say what you’re going to do, and do it better than expected.”
When you work with 4Front Services, you’re not just hiring tradies, you’re partnering with people who care enough to keep learning, improving and leading from the front.
– Brad Coad
Co-Founder
4Front Services
When you reach out to 4Front Services, you'll speak directly with a local industry expert. Our office is staffed from 7:30 am to 4:00 pm, ensuring that your call is handled promptly and professionally. We pride ourselves on being available to answer your questions and guide you through the process right from the start.
Once you've made contact, your information is swiftly passed on to one of our experienced estimators or project managers. We'll arrange a call or an on-site meeting at a time that suits you to discuss your needs in detail. During this consultation, our expert will develop a tailored design that addresses your specific requirements.
Following the consultation, we provide you with a comprehensive quote. This includes a detailed design, technical information about the equipment we recommend, and a clear breakdown of costs. We believe in transparency, so you’ll know exactly what to expect.
A few days after you receive your quote, we’ll follow up with you to ensure you have all the information you need and to answer any additional questions. We want to make sure you feel fully informed and confident in moving forward.
If you decide to proceed, we’ll work closely with you to schedule the project at a time that suits you. Our team will coordinate the works to ensure everything runs smoothly and efficiently, with minimal disruption to your daily life.
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